Avon Impulse - digital lines

Posted by Patrice Wilton | 10:19 AM | 14 comments »

Hi everyone,
I'm sure that by now you all know about Avon's new digital line. This is exciting news for the industry which is rapidly changing day by day. Between self publishing and keeping the major royalties all to yourself, and the choices we have now in E-Publishing houses, authors are facing new decisions and have more say in their career arc. Of course, we probably would all love to be published with the big New York houses, but that is becoming more and more difficult for aspiring new writers.
I may try my hand at self publishing and promoting on Amazon, Smashword, etc. but I'm not all that savvy, and know it will take a lot of time and effort, with an undetermined outcome. Some writers have made it big by going this route, but they are the exception not the rule. Avon has an interesting submission page, and I must admit it's a little challenging. I've spent the past two days trying to figure out my best scene, my best line, etc., but I'm definitely giving it a shot.
I'm opening this up for discussion. What do you think about the traditional publishers going digital, and do you see the benefits of having their margeting team, versus self publishing?


  1. Mary Marvella // March 17, 2011 at 2:17 PM  

    I'm with you, Patrice! I'm working on a couple of shorts that I don't think I can sell. I'll self-publish those and send some out to Avon and Carina or other small presses and give them a shot.

    Let's go for it!

  2. Nightingale // March 17, 2011 at 3:54 PM  

    I didn't know about Avon but this is interesting news. Sounds like the sub packet is challenging! I've submitted a couple of things to Carina but no takers. Maybe I'll try Avon.

  3. Scarlet Pumpernickel // March 17, 2011 at 7:17 PM  

    Patrice, this is interesting. I had not heard about it and will certainly look into it. Do you have a link, or is it just on their regular website?

  4. Traci // March 17, 2011 at 7:36 PM  

    thanks for sharing this valuable news! Digital is here to stay - or at least until the next new thing comes around, lol

  5. Barbara Monajem // March 17, 2011 at 8:35 PM  

    If I had time to write them, I might self-publish some short stories. I also have a children's book from years ago that I'd like to put on Amazon, but again, it's a matter of coming up with the time to put the book in digital format and figure out how to put it on Amazon!

  6. Ojeda.Herrera // March 18, 2011 at 1:02 AM  

    Google "Avon romance Impulse" you have to register or sign in via facebook, answer a few questions & upload query, synopsis & full manuscript.

  7. Mona Risk // March 18, 2011 at 7:51 AM  

    Patrice, I wonder what will make Impulse different from the other Avon lines. They probably will maintain their same rules and selectivity.

    I have been wondering about ebooks and publishers. When it comes to ebooks aren't the big ebook company such as Ellora's Cave and the Wild Rose Present more interesting because they have a well established eReadership, while Avon is new at the game?

    Readers who like Avon books are readers who like to hold a book in their hands. It's like Christian Dior making furniture. They are the leader in clothes, but not in furniture!!!

  8. Tamara LeBlanc // March 18, 2011 at 9:24 AM  

    Thanks for letting us know about Avon (I must be living under a rock or something...I didn't know)
    I, for one, think it's great that the big houses are adding digital. It's the future. I don't think paper books will ever be obselete, but if just this year is any indication of the trend, digital will be king very soon.
    After I leave this page I'll be checking out the Avon digital submissions page. Thanks for that!
    Have a great day!!!

  9. Anonymous // March 18, 2011 at 9:55 AM  

    Thanks, Patrice! What a great opportunity to get in with Avon. Interesting, that you must post your best line of dialogue or your best scene. (Probably easier would be the first 1000 words.)

    Are you going to post a few snippets in the dialogue? Or really just a one liner?

  10. Mary Ricksen // March 18, 2011 at 12:43 PM  

    I am not savvy with that stuff either. Though God I wish I was!!!
    Can you still sell it to a publishing house if you have self published a book?

  11. Patrice // March 18, 2011 at 3:10 PM  

    I value all your comments, and I'm so glad that I brought this to the attention of a few of you who hadn't heard.
    Mona - I have a friend who's an Avon author and she is the debut author for their digital line, although she has a 6 book contract for historicals. She said the editors are very excited about this new endevour and they will be using their expertise and marketing skills to sell books, and make money for everyone involved. Sounds good, doesn't it?

  12. Mary Marvella // March 18, 2011 at 6:56 PM  

    Good discussion, Patrice!

  13. Joanne // March 21, 2011 at 1:16 PM  

    I didn't know about Avon going digital, but that's news I'll have to research. There was a big article in this Sunday's Charlotte Observer about self-publishing. Several authors are doing very, very well.

  14. Pamela Varnado // March 22, 2011 at 8:05 AM  

    Thanks for sharing Patrice. It's always good to learn of another opportunity to get published.